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Impetus to Startups with Mobile Apps

Each and every organization currently needs a strong online presence to sustain. Mobile app development for start up business facilitates in creating a mark within its market environment. The growth of business now rests majorly on digital medium than traditional unlike yesteryears. In fact, in US, approximately 30 percent of the business is being done through mobile app development and marketing. This calls for the need to emphasize on developing responsive digital strategies to prepare mobile app development. The usages of the mobile apps help business to operate digitally for doing business. This actually saves a lot of time and resource and can reach global customers within a designated time period.The increasing demand of smart phones has made the usages of mobile applications all the more popular. As per the statistics, the market for the smart phones has registered a growth of 13.0 per cent per year. On the other hand, the market share of Android is 84.7 percent as compared to other OS based mobiles. The mobile apps for start up business have transformed even the local business to meet global requirements. Customized mobile apps have improvised the approaches by which business can gain a competitive edge.

Business advantages that mobile apps provide to start ups are described below:

Enhanced Visibility: Mobile app development plays a key role in strengthening the availability towards the target customers. This feature helps a budding business organization to reach its existing and prospective customers at the right time and place. In this way, an organization can create its positioning in the minds of the customers on a long-term basis. It is also another way to retain customers by making them loyal and trustworthy.

Increased Efficiency: Mobile apps can perform multi-tasks at a specific time and reduces the need of too many resources for accomplishing the desired aims and objectives. Moreover, it can also cater to varying needs specific to the customers. Moreover, it also gives an idea about prospective Return on Investments keeping in mind the current nature and scope of the business dynamics.

Useful promotional resource: The promotional and distributional activities need huge time and resources. The advent of mobile apps has reduced the complexities of this process and helps in immediate promotion of the new services or products launched at any given point of time and place. This is indeed an interactive way of attracting customers as they will be able to access online the images and description of their favourite brands. This can also serve as unique selling proposition and can create a benchmark via digital platforms.

Robust revenue channel: The mobile apps act as a significant avenue to increase income and profit as it curtails various underlying resource personnel and channels. As a result, of this, the business organization can incur more financial gains contrary to the traditional marketing process.

Opportunities galore: Users of smartphones who are involved in start-up business ventures tend to download multiple apps. It clearly indicates that the users are frequently looking for apps with latest features or attributes that can serve their requirements in a hassle-free manner. Through mobile apps, the business companies can showcase their abilities and can establish their presence in the market.


This blog is helpful for those who want to give their brainchild business a strong launch pad for catering to global demands. Mobile app development is truly a fascinating task which can help witness a business growth from scratch to the top. The users of the apps should use it prudently depending on the growth trajectory. Various features can be attached to your apps as discussed above to give the business model a practical feasibility in the marketplace.

Amit Gupta is the Founder of Advertising Flux - Leading Classified and Business Listing Website. He writes a personal blog and creative digital marketer with 5+ years of experience. He is also SEO Analyst on Four Tech digital Lab. Follow him on Facebook, Twitter or find him at Google+.

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