How To Scale Your E-Commerce Sales Pipeline

Effective management of sales CRM, sales pipeline and revenue growth are correlated in all sales process, according to the Harvard Business Review. The E-commerce business is one of the most growing and promising sectors of the economy as of now. More and more consumers are making online purchases from the comforts of their home. Automation and optimization of the e-commerce sales process involve a lot of technological and marketing aspects. All these aspects and activities are aimed at increasing buying frequency, thereby ensuring revenue growth and return on investment (ROI) in online business.


Sales and customer satisfaction tools are the least visible, being concealed in the logic of the shop. However, easy and safe payments, quick order processing and placement, return sales policy, timely communications and accurate estimation of delivery period lead to ultimate sales and customer satisfaction. Customer satisfaction and sales go hand in hand and hence managing sales CRM in a company, especially in an E-commerce site are extremely critical.


Even though most e-commerce structure fails in satisfying business requirements, framework developers predict the customization for API logic and data processing. It enables you to decide whether to develop the features of customized and personalized software for the existing technology or combine and integrate 3rd party software that matches your business requirements.

It is a good idea to opt for Web Development offering possible integrations if you intend to save cost and time. Carefully evaluate your priorities, business goals, and risks in order to avoid the waste of money and time.


Many aspiring entrepreneurs aim to build e-commerce businesses as they are fully aware of its huge revenue potential. Consider following the below-listed features if you want to scale your E-commerce sales pipeline:

Business Automation

Enterprise Resource Planning (ERP) integrations in a sales pipeline have now become a necessity for companies to grow as soon as they automate business processes, increase the productivity of sales manager, handle sales, inventory, and procurement, apart from providing data for other automation systems.

There are two techniques or approaches to merge ERP functionality with an e-commerce solution like Magento. The first approach is to use the e-commerce solution to administer all data flows and operations. Another technique is to make the ERP the first priority, while the web part is only for the satisfaction and convenience of the consumer.

While both sales process has their advantages and disadvantages, your choice must be based upon the plans, business priorities and processes that already exist. It is best first to evaluate the business workflow before you decide on the architecture and platform. This must be discussed with your consultant so that you can together analyze the consequences of both options.

Consumer Relations Automation


Sales CRM integrations are accompanied by all the things you need in your sales process such as recognizing users at the right time, segmenting the audience in order to achieve better marketing campaigns and to finalize the personalization offers.


Use the best CRM around as you have a lot to choose from. Each of them promises better business performance and customer satisfaction from their counterparts in various different ways. It includes reducing both bounce rate and cart abandonment amount, strengthening the relationship between the buyer and seller, planning enhanced and improved marketing campaigns, and analyzing the details of the audience and buyer preferences.


Marketing Automation Integrations


The next in a sales pipeline for e-commerce owners after resolving all the issues of handling business and customer relations with ERP and CRM is to plan their revenue.


Marketing is the keystone of lead generation. There are innumerable marketing automation systems for many needs, and the basic features include segmenting and user data extraction, user intelligence on behavior and preferences, planning and running required marketing campaigns to a targeted audience, and analytics and user attribution.


User and behavior data are extracted by the marketing automation systems from all sources, and that includes websites, shopper profile and history, and corporate pages. This data is then compared to provide insight into the behavior of each user. This feature helps marketers target a specific audience, create customized offers, and prepare accurate marketing actions. Due to this, there is an increase in sales and decrease in costs per generated sale. Online businesses, most of the time apply three or four marketing integrations at one time.


In order to have complete control of your marketing expense and aims, it is suggested that you consider business intelligence integrations. This will give your business complete and advanced analytics, thereby helping you in making better and smarter marketing decisions.

This cost-saving approach will help increase sales through integration. These three different types of systems discussed above are responsible for all small and medium-sized online e-commerce solution wanting to scale their E-Commerce sales pipeline and acquire a huge market share.


Wrapping Up


Many important factors must be considered and a balance must be established while deciding to create or optimize an eCommerce solution. The details discussed above are critical factors in a sales pipeline that will help you in deciding the amount required to be invested. You can then more easily find the right development consultant that suits your business objectives.

Leave a Reply

Your email address will not be published. Required fields are marked *