Social media is playing a very powerful role now in the development of online shopping. It gives a platform for conversations, reviews, information and expression. An e-commerce company can leverage on the opportunities offered by the social media platforms for their own benefit. According to an article by Magento, 93% customers turn to social media to assist them make buying decisions, while 90% say they trust recommendations from their peers.
Several approaches have been recorded by electronic entrepreneurs on how e-commerce companies can use social media to drive traffic to their site. Listed below are five powerful tactics you can use to adopt the reach of social media for greater benefits.
1. Smart Targeting and Dynamic Product Ads
Leaving your advertisement open out there facing the masses isn’t such a fantastic idea. As soon as you’ve found out your potential client base, you may utilize targeting alternatives supplied by social networking sites like Facebook to target your ads to the appropriate customer base. Facebook provides you with numerous targeting options based on demographics, location, Interests, device kind, etc.. Additionally, it provides you with features including custom viewers, lookalike viewers and retargeting. Employing these targeting alternatives, you’ll be able to attain your potential clients and engage them effectively. Smart Targeting can allow you to boost your ROI On Marketing to a great extent. Dynamic Product Ads can be used to retarget clients who have previously shown interest in your services or products. To drive more sales across devices, dynamic product advertisements now supply a great deal of variety and flexibility of functionality to e-commerce advertisers.
A classic case is the Cathay Pacific Airways. They used dynamic product advertisements for travel, to reach individuals who had earlier performed a search on their website. eBay is successfully utilizing dynamic product advertisements and retargeting to inspire their customers based on the client’s interest. They connect with their customers by showing them personalised and relevant goods in their ads.
Facebook Carousel Advertising is also a great way of showcasing e-commerce site solutions. They not only help showcase the merchandise in detail, however, when used creatively, also help drive traffic to the e-commerce sites.
2. Using Influencers
Influencer Marketing is the newest buzzword and has currently penetrated in the advertising mix of several industries. Largely Food, fashion and travel are the three major industries where influencer marketing is actually moving up the ladder. Influencer advertising is a newer and organised term for the traditional word of mouth marketing. The way that people work through the buying process has changed due to the advent of the internet and social websites. Individuals finally have become more efficient in their search process, and they look for comprehensive and accurate information online. Remember that Influencers act as brand ambassadors for your viewers and so the information that they put out there ought to be in sync with what the company stands for.
3. Using Product Videos
The vast majority of online shoppers have consented to the fact that not being able to touch and feel the merchandise on e-commerce websites is their least favourite part of purchasing online. This is particularly true in the case of fashion and beauty industry. Product images from various angles and views may not completely describe a product’s functionality or provide a suitable summary of the goods. Videos would be the new preferred kind of networking and e-commerce businesses should leverage on the high acceptance of videos among customers. E-commerce companies can use videos to bridge the difference between offline and online shopping adventures. Product videos can help in offering a holistic purchasing experience to the customer and offer a very clear summary of the different situations where an item may be used. This makes it more attractive to online buyers. Product videos can’t only be used on merchandise pages but on social networking feeds of those e-commerce brands as well as part of Facebook or even Google ads. There are lots of versions of movies which are gaining popularity on social media. Some of them are live videos, 360-degree movies, 30-second movies, time-lapse movies, stop motion videos and animated or white movies.
Product videos may be employed to present a new product and show how the product works together with other similar or commonly used products, from the brand, and also to promote conversions from existing customers.
Only is a food manufacturer that caters to an extremely niche market section. It provides spices, herbs and exotic seasoning. On1y utilizes a whole lot of innovative ways to engage with its viewers on social networking and at precisely the same time create a buzz about its products.
4. Focus on Engagement
Social networking for e-commerce is not simply about pushing products and promotions. Many e-commerce companies don’t understand this. E-commerce brands may find it quite tempting to just fill timelines with merchandise promotions and ads. However, social media supplies numerous ways in which e-commerce brands may create online shopping a delightful experience for customers. You can engage audiences through live surveys, live movies, user-generated content, contests and much more. Topical posts and festive posts can also be used to attract viewers attention. To garner the high degree of Engagement, it is important to comprehend the requirement of the customers. Knowing this will help manufacturers to curate content so.
5. Content Marketing via Blogs & Infographics
Blogging is a great way to drive visitors to your e-commerce site. It helps your site rank higher in SEO through several inner links and traffic. Blogging is also a good way to reach out to client problems and be a problem solver. Most customers search for solutions to their issues on the internet and Blogging can be a great way to provide them. Long form content helps to drive more traffic and definitely helps in greater search page rank. Blog posts also help to subtly introduce products or promote products in an indirect way. As an example, a blog post on the topic “summer dressing” by a style e-commerce site could include summertime looks using products from the e-commerce site. This won’t only create appealing and valuable content for the readers but will also function as e-commerce brand’s purpose of showcasing their goods.
Amit Gupta is the Founder of Advertising Flux – The Best digital Advertising Portal, Also a Digital Marketer at Four Tech Digital Lab and runs Bookmarkspider.com – best content posting site for SEO.